Studio notes · 2 min read · October 2026

what a “quick tweak” really costs.

Small changes travel through files, printers and approvals. A short guide to asking for changes that stay small.

We like changes. They usually mean someone cares. But a change that takes ten seconds to ask for can take much longer to make, because it rarely lives in one place.

where one change travels

  1. The master fileWhere the change is actually made.
  2. Every version of itEach size and format exported from that file: web, social, print, packaging.
  3. ProofsChecked again, ideally by someone who hasn’t seen it yet.
  4. The printer or platformSometimes with a new setup, sometimes with a new run.
  5. ApprovalOften from the same people as the first time round.

Move a logo two millimetres on a box, and that journey can touch a dozen files and a reprint. None of it is difficult. All of it takes time.

changes that stay small

  • Batch them. One list on Friday beats five messages through the week.
  • Say what, not how. “The price is hard to find” gives us room to fix it well. “Make the price bigger” gives us one option.
  • Ask before proofs. Changes are cheapest while the work is still on screen.
  • Keep one thread. Notes in one place mean nothing gets lost or done twice.
We’ll still make the tweak. We’ll just tell you what it touches.

when it isn’t small

When a change turns out to be big, we’ll say so before we start: what it affects and how long it will take. No surprises at the end.

brands worth quoting.

In-house studio
of the collectiveScroll to explore

another agency,
the in-house voice

We are the creative studio inside the collective: one team working for every company in the group, whatever industry it's in.

Most groups hire a new agency for every company they own, and each one starts from zero. We don't. We already know the brands, the people and what worked last time, so the best idea from one company can go straight to work for the next. Because the best lines are the ones worth repeating.

The companies we work for · and counting

Every brand keeps its own voice
01 / 04
01 · Strategy

Strategy

Before anything gets designed, we work out what the company needs to say and who needs to hear it. Positioning, naming, audiences, and a plan everyone in the room agrees on.

02 · Design

Design

Identity, packaging, print and spaces. Each company in the collective gets a look that belongs to it alone, built as a system its own team can run with.

03 · Content

Content

Campaigns, photography, film and copy. The things people actually see, made for every channel the company lives on, from launch day to season four.

04 · Digital

Digital

Websites, storefronts, email and social. We build it, measure it and keep tuning it, so every brand keeps working long after the launch.

in other words

The kind of work that comes out of the studio, company by company.

See all the work →

word on the street,
notes from the studio

→
1 page.
Guide · 3 min

How to write a brief that fits on one page

The problem, the audience, the deadline and what success looks like. Everything else can wait for the first meeting.
How we work · 4 min

Why every company in the group keeps its own voice

Sharing a studio doesn't mean sharing a look. Here is how we keep a candle brand and a materials supplier from sounding alike.
“quick
tweak”
Studio notes · 2 min

What a “quick tweak” really costs

Small changes travel through files, printers and approvals. A short guide to asking for changes that stay small.

Put us in your next brief →