Packaging · Home & fragrance

launch kit.

A new candle range needed to stand out on a crowded shelf without losing the calm of the existing brand.

Company
Home & fragrance
Discipline
Packaging
Studio team
Designer, writer, photographer
Status
Sample project

the brief

The problem. A new candle range needed to stand out on a crowded shelf without losing the calm of the existing brand.

The audience. Gift shoppers in independent stores, and the buyers who stock them.

The deadline. Ready for the autumn trade show, when buyers place holiday orders.

What success looks like. Buyers recognise the range from across the hall and ask for samples.

the idea

Packaging you want to keep after the candle is gone.

what we made

  • An outer box and sleeve system
  • Labels for six scents
  • A printed scent card for each box
  • A trade show display
  • Launch photography

what the next company gets

  • A sleeve system that changes colour per product without new tooling.
  • A short list of printers who can match our pinks on uncoated board.

brands worth quoting.

In-house studio
of the collectiveScroll to explore

another agency,
the in-house voice

We are the creative studio inside the collective: one team working for every company in the group, whatever industry it's in.

Most groups hire a new agency for every company they own, and each one starts from zero. We don't. We already know the brands, the people and what worked last time, so the best idea from one company can go straight to work for the next. Because the best lines are the ones worth repeating.

The companies we work for · and counting

Every brand keeps its own voice
01 / 04
01 · Strategy

Strategy

Before anything gets designed, we work out what the company needs to say and who needs to hear it. Positioning, naming, audiences, and a plan everyone in the room agrees on.

02 · Design

Design

Identity, packaging, print and spaces. Each company in the collective gets a look that belongs to it alone, built as a system its own team can run with.

03 · Content

Content

Campaigns, photography, film and copy. The things people actually see, made for every channel the company lives on, from launch day to season four.

04 · Digital

Digital

Websites, storefronts, email and social. We build it, measure it and keep tuning it, so every brand keeps working long after the launch.

in other words

The kind of work that comes out of the studio, company by company.

See all the work →

word on the street,
notes from the studio

→
1 page.
Guide · 3 min

How to write a brief that fits on one page

The problem, the audience, the deadline and what success looks like. Everything else can wait for the first meeting.
How we work · 4 min

Why every company in the group keeps its own voice

Sharing a studio doesn't mean sharing a look. Here is how we keep a candle brand and a materials supplier from sounding alike.
“quick
tweak”
Studio notes · 2 min

What a “quick tweak” really costs

Small changes travel through files, printers and approvals. A short guide to asking for changes that stay small.

Put us in your next brief →