Spaces · Hospitality

lobby refresh.

The lobby looked tired, and guests walked straight past the bar.

Company
Hospitality
Discipline
Spaces
Studio team
Designer, producer, writer
Status
Sample project

the brief

The problem. The lobby looked tired, and guests walked straight past the bar.

The audience. Hotel guests, and the people coming to meet them.

The deadline. Finished in the quiet season, before spring bookings.

What success looks like. The lobby becomes somewhere people choose to sit.

the idea

A room that says hello before the staff do.

what we made

  • Wayfinding and signage
  • A planting plan with a local supplier
  • Bar menus and table cards
  • A lighting brief for the contractor

what the next company gets

  • A signage kit sized for any front-of-house space.
  • Planting and maintenance partners, already vetted.

brands worth quoting.

In-house studio
of the collectiveScroll to explore

another agency,
the in-house voice

We are the creative studio inside the collective: one team working for every company in the group, whatever industry it's in.

Most groups hire a new agency for every company they own, and each one starts from zero. We don't. We already know the brands, the people and what worked last time, so the best idea from one company can go straight to work for the next. Because the best lines are the ones worth repeating.

The companies we work for · and counting

Every brand keeps its own voice
01 / 04
01 · Strategy

Strategy

Before anything gets designed, we work out what the company needs to say and who needs to hear it. Positioning, naming, audiences, and a plan everyone in the room agrees on.

02 · Design

Design

Identity, packaging, print and spaces. Each company in the collective gets a look that belongs to it alone, built as a system its own team can run with.

03 · Content

Content

Campaigns, photography, film and copy. The things people actually see, made for every channel the company lives on, from launch day to season four.

04 · Digital

Digital

Websites, storefronts, email and social. We build it, measure it and keep tuning it, so every brand keeps working long after the launch.

in other words

The kind of work that comes out of the studio, company by company.

See all the work →

word on the street,
notes from the studio

→
1 page.
Guide · 3 min

How to write a brief that fits on one page

The problem, the audience, the deadline and what success looks like. Everything else can wait for the first meeting.
How we work · 4 min

Why every company in the group keeps its own voice

Sharing a studio doesn't mean sharing a look. Here is how we keep a candle brand and a materials supplier from sounding alike.
“quick
tweak”
Studio notes · 2 min

What a “quick tweak” really costs

Small changes travel through files, printers and approvals. A short guide to asking for changes that stay small.

Put us in your next brief →